I have a confession to make. When I hear a song I like on the radio or online, I oftentimes become more interested in the gear being used than the song itself. As a gear hound, it's almost instinctive. I'm not proud of this. In some ways, learning about the gear can be inspiring. It may open up new possibilities in your mind about gear you already own or help you find the … [Read more...]
Carter Vintage Guitars
This past weekend I had the pleasure of visiting Carter Vintage Guitars here in Nashville. The shop was opened last year by Walter and Christie Carter, both longtime employees of Gruhn Guitars, so they bring a vast amount of experience with vintage instruments to Carter Vintage Guitars. The shop is a welcoming place with some incredible guitars hanging on the walls and on … [Read more...]
The Story Behind Fender’s “You Won’t Part with Yours Either” 1965 Ad Campaign
This is an interesting behind-the-scenes look at the making of Fender's 1965 "You Won't Part with Yours Either" ad campaign featuring the Fender Jaguar: Jon Martin and Randy Nauert discuss shooting the iconic Fender Jaguar ad in 1965- "Newport, June 1965. Fender Guitars was launching their famous, 'You wouldn't part with yours, either!' campaign and hired me to get this … [Read more...]
Writer Steve Hochman on the Fender American Design Experience
Fender commissioned Los Angeles Times rock critic Steve Hochman to write about their new Fender American Design Experience, where you can design your own Fender guitar and order it exactly how you want it directly from Fender. Here's what Steve had to say: By Steve Hochman There’s an impending arrival in Amos Heller’s life that pretty much overshadows everything else. … [Read more...]
Lost & Found: Bill Frisell’s ES-175
This is an incredible story from the Fretboard Journal about Bill Frisell being reunited with a unique ES-175 after almost 40 years: Whether due to financial shortcomings, boredom, space constraints or restlessness, every guitarist has a tale of the “one that got away,” an instrument that we should have held onto, but, somehow, didn’t. In the case of Bill Frisell, the one … [Read more...]