This is definitely an interesting new guitar by Gretsch, the Gretsch G5034TFT Rancher:
The G5034TFT Rancher is perhaps one of the most distinctive Rancher models ever created, with a beautiful Savannah Sunset gloss finish, a sweet iso-chamber mounted Fideli’Tron™ pickup for great amplified tone and performance, and even a Bigsby® B70G tailpiece with a “wire” trem arm. Other premium features include an arched maple top and back with binding, maple sides, classic Rancher triangular sound hole with binding, mahogany neck, 16-fret rosewood fingerboard with Neo-Classic™“thumbnail” inlays, volume control, “rocking bar” bridge with rosewood base, deluxe tuners, and gold-plated hardware.
It’s certainly eye-catching.