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You are here: Home / General / Fender Profiled by the New York Times

Fender Profiled by the New York Times

October 8, 2012 by Josh

The New York Times recently profiled Fender and its struggles amid the economic downturn and its failed IPO attempt earlier this year. It’s an interesting read and sheds some light on how hard the economic downturn has been on not just Fender but all music instrument makers. I do, however, take issue with this statement:

Like many other American manufacturers, Fender is struggling to hold on to what it’s got in a tight economy. Sales and profits are down this year. A Strat, after all, is what economists call a consumer discretionary item — a nonessential.

Nonessential? Maybe I could live without my Strat, but I sure wouldn’t want to!

Filed Under: General Tagged With: Fender

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Celebrate - Educate - Inspire
Hello, and welcome to the Guitar Lifestyle guitar blog! My name is Josh, and I thank you for visiting this site. I am a guitar player based in Nashville, TN, aka Music City, USA. Read More...

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